Jackass 2.5 First Studio Backed Web Release
(released
12/17/2007)
By Douglas Lorah
Last month, Edward Burns' Purple Violets became the first feature film to debut for distribution on iTunes. It premiered at Tribeca in the spring, but didn't get good enough offers to make a theater run. The movie has been on sale since November 20th and as of today, it is listed in the top 10 downloads. Number 6 to be exact and down 1 place since last week.
This may be starting a trend as the pranksters behind the Jackass TV show and movies is about to release Jackass 2.5 via the web. It is another first. Jackass 2.5 will be the first studio backed feature film to have its initial release to the web. Blockbuster will be providing service utilizing Limelight Networks and the Microsoft Silverlight viewer.
The movie will be made available for online viewing on Wednesday, December 19th. It will be free until December 31st, 2007.
On December 26th, the DVD will be released for rent at Blockbuster stores or on blockbuster.com. It will also be available for purchase at most DVD retailers.
This is all to be followed by the launching of JackassWorld.com on February 9, 2008. The videos currently in place are using Flash Player, but have a similar look and feel to what you find on YouTube.com.
For the initial free release, go to blockbuster.jackassworld.com beginning December 19th.
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