Veselka: The Rainbow on the Corner at the Center of the World documentary tells the story of Tom Birshard who retires after 54 years of running the NYC restaurant and his son Jason stepping into his father's shoes. Veselka, the movie, is narrated by David Duchovny. The documentary is a 70 year look at borscht and varenyky as well as a beacon of hope for Ukraine.
Veselka, the movie, was created by filmmaker Michael Fiore. It started playing at the Santa Barbara International Film Festival last year and made its way to over 40 cities including a run in Ukraine.
Veselka, the restaurant, has been known to make 3,000 hand made pierogies a day to satisfy daily patrons. The family restaurant continues to mobilize and support Ukraine as the Ukraine war continues.